What a blistering start to the conference –
three very thought-provoking interesting keynotes. The academic, the mystic and the practitioner
– each sharing their own experiences, approaches and insights.
Andrew
Jefford’s well-constructed, intelligent, academic thesis on source –
straightforwardly and eloquently delivered, demonstrating well his themes of
passion and inspiration, having a tale to tell, the importance of listening
(even to men in dark suits and even to men in Champagne!), and finally urging
us to bring more humour and a little more irreverence into our writing.
#EWBC12: Andrew Jefford
#EWBC12: Randall Grahm
Randall Grahm going back to source, urging
an approach to wine culture and wine making that moves away from the laboratory
approach that has developed in the new world, and produces high-performance
wines that are the same no matter where they are produced, back to an approach
that better reflects terroir, including
growing vines from seed.
#EWBC12: Christian Payne
Christian Payne, lively and amusing,
telling us stories about telling stories, emphasising that good content always
finds an audience, sharing his practical approach to mixing text with photos,
audio and video, making a case in particular for audio, highlighting that data
is everywhere (even in his jeans!) and that data + time = story (D + T = S).
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