Heracles' magic – turning Lafite into Bordeaux Supérieur

 Château Lafite-Rothschild, Pauillac

It is one of the great contemporary feats of the magicians' art: transforming cases of en primeur Château Lafite into €5.50 Bordeaux Supérieur.

Brilliantly simple in conception – persuade people to buy good vintages of Lafite etc. and eventually after many intervening years of frustration waiting for delivery offer them a €5.50 Bordeaux Supérieur as an exchange – it requires the very highest skill in sleight of hand to succesfully carry it off. 

Warning: this is not a trick that should be attempted unless you have friends in the very highest echelons of French society.  

 Emeric Sauty de Chalon: the great magician!

Also known as 'Madoff' in parts of Bordeaux

PDG: Heracles (previously 1855)

 Cora: Foire aux Vins d'Automne 

 

Highlighted @€5.50 (on left) – 2012 Bordeaux Supérieux Château Eyraux

The shrinking share value of Heracles – previously 1855

 Shares in Heracles trading@0.03€ – valuing company at 1.89€ million

Shares in Heracles (ex-1855) closed on the Paris Bourse at 0.03€ per share. The company is now valued at just 1.89€ million. This compares with 28.25€ million on 19th June 2012 when it was still 1855. Six months ago the shares were at a high of 0.12€ – they have fallen by 62.50% since then.    

 1855 with a share value of 28.25€ million (19.6.2012)