The Real Wine Month, a UK-wide wine promotion

  

PRESS RELEASE: The Real Wine Month, a UK-wide wine promotion

“The Real Wine Month” is a nationwide promotion highlighting organic, biodynamic and natural wines made by artisan growers and winemakers, which will be poured by the glass or featured on wine lists and catalogues in over 200 restaurants and independent retailers.

From Cheshire to Cornwall and the Orkneys to Oxfordshire and throughout Ireland, organic, biodynamic and natural wines will be promoted throughout April in over 200 restaurants, independent merchants and wholesalers. Wines featured at The Real Wine Fair will be poured by the glass in pubs, bars, bistros and Michelin-starred establishments, whilst wine shops, retailers and wine clubs will be holding focused wine tastings and events for their customers.

Amongst the many participating retailers this year will be The Smiling Grape in St Neots, Cambridgeshire; Vino Vero in Leigh-on-Sea, Eton Vintners, Berks, Buon Vino in Yorkshire, Carrington’s in Manchester and Old Chapel Cellars, Cornwall, whilst a diverse spread of restaurants including Midsummer House in Cambridge; The Hand & Flowers in Marlow; The Oak in Notting Hill; The Remedy near Warren Street; Newman Street Tavern, Goodge Street; Ottolenghi Restaurant in Islington; Vinoteca Wine Bars in Farringdon, Marylebone, Soho & Chiswick; The Clove Club, Shoreditch; Bravas and Bell’s Diner, both in Bristol; Pennyhill Park & Spa in Surrey; The French Table, Surbiton; The Pendleton in Redhill and The King John Inn in Wiltshire will also feature in the promotion.

Wholesalers bringing the Real Wine Promotion to restaurants in their part of the British Isles will be Ellis Wharton Wines in Cornwall, RS Wines in Bristol, Le Caveau in Kilkenny, Ireland and L’Art du Vin in Edinburgh and Origin Wines in Lancashire.

This year The Real Wine Month welcomes a considerable representation of retailers and restaurants in Ireland, not only in Dublin, but also Dundalk, Kilkenny, Greystone and Waterford. 

Details of all the partners in the promotion may be found on The Real Wine Fair web site. http://therealwinefair.com/real-wine-month/

“The Real Wine Fair” is a two day wine event celebrating artisan growers who work with minimal intervention in the vineyard and the winery. 150 growers and winemakers will be pouring and presenting their wines to consumers, wine trade professionals and members of the press.

The 2014 event will be at London’s historic Tobacco Dock in Wapping, on Sunday 13th & Monday 14th April 2014.

info@therealwinefair.com

www.therealwinefair.com

March is 'Real Wine Month'

'Real Wine' impresario: Doug Wregg 

Details from Douglas Wregg of Real Wine Month, which runs during March and is linked to the Real Wine Fair on 17th and 18th March at Tobacco Dock in London's Wapping.  

'Over one hundred restaurants participating and counting. From Cornwall to Edinburgh, from humble bar to Michelin garlanded fine dining, you will be able to drink natural wines by the glass for at least a month. Revolutions are all about taking small steps... Many, many thanks to those who are supporting this initiative.

The proof of the argumental pudding is always in the drinking. Not one of my best reinventions of an aphorism but you get my drift. Holding a two day tasting for consumers and trade is fine and dandy, but when the circus moves out of Dodge, if all that remains are fond memories and a few hangovers, the impact is soon dissipated. To make the event both more pertinent and more wide-ranging we have decided once again to run a targeted promotion in restaurants, retailers and wholesalers for the entire month of March topping and tailing the fair itself, to encourage wine establishments to list - and advertise - a minimum of two natural wines by the glass, one white and one red, from any of the growers participating in the fair. These wines might be highlighted, for example, on a separate page in the list, tasting notes and explanations provided, or even simply chalked on a blackboard in the Parisian style; meanwhile, customers, particularly those who attend on the consumer day, will be able to look on the Real Wine web site and ascertain which establishments are running the promotion.

Preaching to the converted is fine but this has never been simply a private conversation and we would like the widest possible range of restaurants and merchants to come on board, even for a brief period, and try something different. So many wine lists are not nothing if not conservative, either because too many wine buyers attempt to second-guess the taste of the public, or ossified because there is a lack of desire to change things (the default syndrome). Rarely presented by the glass or hand-sold enthusiastically, more unorthodox wines tend to get lost in the mix, yet these are the very wines that require the most exposure.

We anticipate that well over one hundred restaurants, bars, gastropubs, bistros and independent take part in the promotion - and take part enthusiastically. The fact that so many are prepared to make this commitment shows a gratifying openness to new ideas. But then it is also a win-win (or wine-wine) option. Raising awareness of interesting, artisan wine, getting customers to drink up the list (and to drink better quality) whilst at the same time offering better value.

Such promotions extend choice and persuade restaurateurs and their customers to engage with wine in a different way. It almost goes without saying now that we expect our eggs to come from free-range chickens and our vegetables to be organically grown and our meat to be free of preservatives; we want people to understand where wine comes from, why it is made in the way it is, what goes into it and what is taken out of it.  Such knowledge empowers us and helps us to be more discriminating.

We will be working to illuminate the world of artisan, terroir-driven, additive-free wines. By operating through different mechanisms – via the fair itself, through the press and various media, in seminars and tastings and finally at the chalk face where customer meets wine, we will have plenty of opportunities to explain why we respect the growers and love their wines so much.

Real Wine Month - in a nutshell
*A promotion of organic, biodynamic and natural wines in 150 restaurants, pubs and retailers throughout the UK

*Runs for the duration of March

*The wines are highlighted on the wine list and sold by the glass in restaurants 

*The wines are also promoted by independent retailers

*There will be ancillary wine dinners and masterclasses throughout March

*The Real Wine Fair wines will be available from The Real Wine Shop run by Roberson Wine Merchants

Some of the participants in the Real Wine Promotion:

The Modern Pantry, Clerkenwell
The Albertine, 
Shepherd's Bush
The Bull and Last, Highgate
Duck Soup, 
SohoD'Vine Wines, Clapham
Bubbledogs, Marylebone
Kai, Mayfair
Club Gascon, Smithfield
Cellar Gascon, Smithfield
Caravan, Exmouth Market & King's Cross
Galvin, Spitalfields
Galvin Bistrot de Luxe, Baker Street
Ottolenghi, Islington

Nopi, Soho

L’Art du Vin, Edinburgh
Henri’s, Edinburgh
Harvey Nichols, Knightsbridge, Bristol, Manchester...
Brula, St Margarets
Richmond Arms, Chichester

The West House, Biddenden

The Nut Tree Inn, Oxon

Pea Porridge, Bury St Edmunds

The Dorset Wine Company, Dorset

Carrington's Wines, Manchester

Origin Wines, Wigan

The Solent Cellar, Lymington

Truffle Restaurant, Darlington

MORE RESTAURANTS, BARS & MERCHANTS TO FOLLOW

www.therealwinefair.com