Thursday, 6 October 2011
1855: RVF reacts to flood of criticism but digs a deeper hole
Interesting to see that Denis Saverot, directeur de la redaction of RVF, reacted this evening to the barrage criticism that the Revue du Vins de France bench test on the best internet retailer has understandably provoked.
Unfortunately Monsieur Saverot has forgotten the first principle of how to deal with bad publicity – when in a hole stop digging.
Instead M. Saverot has made his extraordinary decision to promote 1855 as one of the RVF’s prize winning sites and one of the 'most reliable' which is even more inexplicable.
In his response Saverot points out that RVF has criticised and exposed the business practices of 1855 since December 2005 ‘nous avons été les premiers à mettre en doute son modèle économique’.
Also: ‘Comme l’a démontré notre collaborateur Jérôme Baudouin, l’argent des nouveaux clients de 1855.com sert en réalité à acheter les vins commandés en primeurs dans les millésimes précédents…’ Baudouin describes a system perfected by Charles Ponzi back in the 1920s.
Knowing this shocking history how could a responsible and long established magazine such as Revue du Vins de France trumpet 1855 as among the 'most reliable' and 'best internet retail merchant sites'?