Ackerman Group rebrands with orchids

(Licence: creative commons)

Bernard Jacob, 
managing director of the Ackerman Group

Yesterday (7th December 2017) the Ackerman Group, the largest Loire owned négociant company, announced a rebranding exercise. The rebranding is designed to highlight their top of the range wines under the banner – Orchidées Maisons. 

Wines in the Orchidées Maison range:

Château de Sancerre (Sancerre – AC Sancerre)

Château de la Varière (Brissac-Quincé – various Anjou appellations including Quarts de Chaume Grand Cru and Bonnezeaux)

Domaine de la Perruche (Montsoreau – AC Saumur-Champigny) 

Domaine des Hardières (Saint-Lambert-du-Lattay – range of Anjou appellations.
Monmousseau (Montrichard – sparkling wines – Crémant de Loire & AC Touraine). A new cuvée – Prestige 1886 – is being created to fit into the new Orchidées Maison range.

Esprit de Loire: 
This will be a second range and will include the following brands:
Maison Ackerman sparkling wines (Saumur)
Drouet Frères (La Chapelle Heulin, Pays Nantais – Muscadet etc.)
Marquis de la Tour (sparkling wines)
Rémy Pannier – Loire still wines 
Monmousseau (Montrichard – sparkling wines: Touraine and Crémant de Loire apart from their Prestige 1886 which is in the top range above)
Donatien Bahuaud (in particular Le Master) 

Read Vitisphere article on Ackerman rebranding here.