Caroline Henry: the end is in sight!
Fundraising for Caroline Henry's proposed book on small grower, organic Champagne is, due to 150 generous contributors, just over €1500 off its target of €10,000. The total is currently €8455* (85%) with eight days left to get the remainder!
Message from Caroline:
Another short update before I leave Switzerland to go back to Champagne.
I cannot thank you enough for the continuing support - all your shares and positive comments are paying off as we are now at just about 83% with 7.5 days to go!!!
A few more articles on this campaign have appeared - Erica Landin's Swedish post translated in a few more Swedish book sales, and Koen Meuwis posted a call to action in a Belgian wine forum!
Yesterday's Salon du Champagne consumer tasting proved once again that the consumer cares about more natural Champagne - in fact they are very hungry to learn more about this specific type of Champagne. Quite a few people stayed a very long time at my table, asked many questions and came back with friends to show them the alternatives to the big brands. A few people also asked for the link to contribute. The first of these donations came in late yesterday afternoon and I more will come later today!!
To me this proves this campaign is not about me, but about the consumer and the producer. The consumer is actively looking for a more environmentally friendly, natural and healthier Champagne but he needs a little guiding hand to find his way there. Ultimately this is why I am writing this book!!
Have a wonderful Sunday!
* Now €8520 – under €1500 to go.