As reported, we can confirm Jay Miller's visit to Valencia, which will take place on the 28, 29 and 30 of November. During his three-day he will accompanied by Pancho Campo (president of The Wine Academy, the company currently responsible for organizing and coordinating the visit). Miller is planning a wine tasting of each of the three D.O.s of Region for The Wine Advocate, the magazine run by Robert Parker. The details of this tasting are specified below.
Furthermore, so that Jay Miller may get to know our wines in more detail, we have organized a specific event with DOP Valencia wines:
A MasterClass Tasting conference organized by the Regulatory Council and the staff of The Wine Academy, led by Jay Miller and Pancho Campo, aimed at professionals, distribution and catering, and the media.
During the tasting, which will take place on November 30 in the afternoon, we will sample a total of 18 wines.
At this meeting with winemakers and industry professionals in the form of a seminar an explanation will be given as to how the American and Asian markets function, and how Robert Parker's guide works.
The event is due to take place at the Hotel Las Arenas, which has given us one of its rooms for this tasting, and where Jay Miller will stay with his team.
Upon completion of these activities there will be a small aperitif cocktail party to enable professionals from Valencia to meet personally with Jay Miller and Pancho Campo.
As reported, the costs of the action amounts to 35,000 Euros, and the wineries that have confirmed their participation must contribute 500 Euros each, amount to be entered in the account no. 0065/0119/11/00010••••• before November 10. (receipt will confirm participation in the MasterClass).
This same action has recently been operated at D.O. Navarra and at FENAVIN. And The Wine Academy of Spain has confirmed to us that the impact of those visits, the tastings and the conferences was spectacular.
DOP Valencia is developing a specific invitation to the act, and will send it to all participating wineries so that each may invite 10 people per winery. You can thus invite the caterers and trade professionals whom interest you most (it will be essential to carry this invitation to access the event, and you will have to confirm in advance the names of the guests from each of the wineries).
Also we will be making a strong call to the press, so it may report the event so that we may have the maximum number of media that will echo this action.
We can inform you that we are in contact with various media so they may give maximum coverage to this issue during Jay Miller's stay in Valencia.
The Wine Academy has committed to disseminate this event through a comprehensive report on the region for the Internet TV channel (in English and Spanish) that occurs at Winefuture (www.madwine.tv)
Also, Pancho Campo will give a lengthy report of our wines in the newspaper El Economista where he has a column.
Below we detail the program of activities as foreseen by The Wine Academy for the three-day visit of Miller, including details for each of the tastings:
Monday, November 28th - TBC
· 16.30 - 19.00 - Visit to a Winery
· 20.30 - 22.30 - Dinner with wineries and representatives from the DOP Valencia in one of Valencia's flagship restaurants (location to be determined). A representative of each of the wineries to be present at the MasterClass will participate)
Tuesday, November 29 - VALENCIA
· 09.00 - 13.00 - Tasting of 80 wines from DOP Valencia for the magazine The Wine Advocate to be held at the D.O.'s offices).
· 13.30 - 16.30 - Visit and lunch at a winery
Wednesday, November 30 - VALENCIA
· 12.30 - 16.00 - Visit and lunch at a winery
· 18.30 - 21.00 - Lecture and MasterClass (18 wines to tasted. Tasting speed at approximately 20 wines per hour). Hotel Balneario Las Arenas.
Finally, we detail the requirements for the wine tastings:
CONSEJO REGULADOR TASTING FOR THE WINE ADVOCATE MAGAZINE, WHICH WILL BE HELD ON TUESDAY 29 NOVEMBER, 9.00 to 13.00 at our headquarters.
For this tasting we request you send up to four different references (2 bottles of each entry) before November 18, the offices of DOP Valencia (C / Quasrt, 22 - 46001 Valencia), indicating the following Reference:
A / A BELTRAN PAMELA
A maximum of 80 wines will be tasted by Jay Miller to be rated according to the rules of The Wine Advocate, namely:
1. Only wines with a US importer can take part.
2. Only wines or vintages that The Wine Advocate has not rated yet will be included.
3. Barrel or tank samples will not be rated.
4. The wines will be tasted at our facility or at some other venue.
5. The collection and selection of wines will be carried out by ourselves based on the criteria dictated by Robert Parker and The Wine Advocate.
- MASTERCLASS (CAPACITY EXPECTED between 180 and 250), TO BE HELD IN THE HOTEL LAS ARENAS, THE DAY NOVEMBER 30, from 18.30 to 21.00
We need 30 bottles of each wine. These wines should be sent before November 18, to the D.O.'s headquarters (C / Quart, 22 - 46001 Valencia), indicating the following reference:
A / A BELTRAN PAMELA
CONCEPT: JAY MILLER MASTERCLASS -DAY 30
I remain at your disposal for any questions you may have.
Later hurry-up and pay email from Valencia
Subject: Masterclass payment pending
Date: Mon, November 21, 2011 14:33:26 +0100
From: Pamela Beltran <firstname.lastname@example.org>
Hereby we advise you that your payment of 500 Euros for your winery's participation in the Jay Miller Masterclass of 30th November is still outstanding.
Department of Communication
96 391 00 96 / 617 34 42 14
Many witnesses have commented on how Miller looked tired and off color during Campo's lecture in Valencia, and TV footage shows the American critic excusing himself to go away during part of it. Miller was also laconic during the masterclass he conducted. This is not surprising. Early the same day Campo had arranged another major tasting appointment for him which is not reflected in DO Valencia's email. Pancho Campo's marketing speech can be viewed here – a previous post on Jim's Loire. It comes over as a lengthy application for a new post – El Supremo of Spanish wine.