The big idea is to achieve a "wine of place" in the New World, (a vin de terroir) that is to say a wine of rare complexity and harmony,(1) by taking the radical step of breeding 10,000 new grape varieties from disease-resistant progenitors, (each vine being genetically distinct from the other), and looking at the very complex wine they might produce as a suite, with the side benefit of potentially one or more new "genius" grape varieties emerging from the mix. In so doing, it is my hope that I will be able to produce a wine from our Popelouchum Estate in San Juan Bautista, reflective of the great quality of terroir I know it to possess.
While I am very proud of the Bonny Doon Vyd. wines we've made over the years, it is now time for me to put together all of the eclectic bits I've gathered in my diverse experience and seek to achieve something on a very different level, and to leave something of real value to the world when I'm gone (above and beyond all of the terminally cute wine labels that I've caused to occur.)
All the best, Randall'
The project explained on YouTube.