The contest between the CIVC (Comité Interprofessionnel du Vin de Champagne) and Champagne Jayne (Jayne Powell) kicks off early tomorrow morning in Melbourne, Australia. Estimated to last four days the CIVC will be seeking to prove that, as well as profiting from the name Champagne, Champagne Jayne has also tarnished Champagne's reputation.
In this edition of The Morning Show (above) Jayne does praise Champagne and recommends four Champagnes. She also recommends two non-Champagne for when you have a crowd and opting to serve Champagne to everyone is just too expensive. There is also a blind taste at the end with the two presenters with a Champagne (Mumm) and a non-Champagne – Arras from Tasmania.
Watch the video – is she tarnishing the image of Champagne and is she profiting from its reputation
Champagne Jayne holds up: 'Save water drink Champagne'
Australian author Graeme Lofts will be covering the trial for Jim's Loire.
3 comments:
Blimey, you'd think everyone would have better things to do than this. Like Christmas shopping, for example. Surely this kind of behaviour does not do the reputation of Champagne, or the CIVC, much good.
Matt. Although I can understand the Champenois wanting to protect their trademark,trying to prove that Champagne Jayne 'tarnishing' the reputation of Champagne would appear to be a taller order.
Will be fascinating to see what happens.
Matt. Although I can understand the Champenois wanting to protect their trademark,trying to prove that Champagne Jayne 'tarnishing' the reputation of Champagne would appear to be a taller order.
Will be fascinating to see what happens.
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