Tuesday, 10 September 2013
1855: the 12 new labours of Hercules
Hercules will need his big stick to sort out the 1855 'arnaque'
Internet ‘wine’ company 1855 is planning to change its name on 19th September at a meeting of shareholders. The 1855 moniker will be discarded and the group will henceforth be called Héraclès.
Clearly the reputation 1855 and all the companies within the 1855 group have become so poisonous and lethal that a name change is necessary. As Emeric Sauty de Chalon says it is ‘une nécessité’ an ‘une opportunité de dissocier’ from ‘leurs tensions opérationnelles'.
My post this week on Les 5 du Vin lists 12 new and more difficult tasks for Hercules assuming that the 1855 shysters purloin his good name, so to launder their group's reputation.