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The current crsis rather mirrors the similar crisis that occurred after the equally severe frost in 1991.
Concentrating mainly but not exclusively on the Loire's vineyards, its vignerons and their wines along with places to eat and stay. Also covers some recently published wine books – not just from Loire. Regional Chair for Loire @Decanter's World Wine Awards since its inception. Winner of the 2009 Wine Blog Trophy (journalist category) Salon des Vins de Loire. I have a large and expanding library of photos, particularly from the Loire – places, producers, vineyards etc. European.
1997: Le Prix du Champagne Lanson Noble Cuvée Award for investigations into Champagne for the Millennium investment scams
2001: Le Prix Champagne Lanson Ivory Award for investdrinks.org
2011: Vindic d'Or MMXI – 'Meilleur blog anti-1855'
2012: Born Digital Wine Awards: No Pay No Jay – best investigative wine story
2012: International Wine Challenge – Personality of the Year Award
4 comments:
Jim,
There are a number of reasons for the current crisis in Muscadet and why the UK imports of this wine have fallen so much. Obviously, the strength of the Euro against Sterling has made it a much more expensive wine than it was two years' ago. The complete lack of marketing of Muscadet in the UK as a seafood/ fish wine is beyond me, especially at a time when fish etc. is regarded as healthy and 'chic' in the on-trade! However, the lamentable quality of so much Muscadet sold in our market here is probably the biggest reason for its demise. Just when we thought that the guys from Muscadet had sorted out their quality issues (2000 until maybe 2007) along comes another batch of terribly poor, acidic and fruitless wine to ruin all the hard work put in by the growers and negoçiants to restore its image during the firt half of the 00's. I guess this re-appearance of the 'bad old days' wine can be explained by the UK supermarkets' desire to buy the lowest-common-denominator wine as possible and the absolute necessity of many Muscadet growers to move on their stocks at any price they could/ can get.
What a shame. Muscadet in its best form is unbeatable. There is nowhere in the world that can emmulate the citric, dry fruity intensity that the Loire Atlantique, its soils and its Melon can offer.
I suspect that the Muscadet authorities will have to do what we have done in Beaujolais which is grub up the peripheral, marginal vineyards and bring the region back to its core villages and terroirs.
A voire!
Chris
It is a shame Chris, although I do think that the best growers have kept the quality up.
The 2009s that were entered for the Decanter World Wine Awards showed fairly well.
I suspect that the high proportion of Muscadet sold through the négoce is part of the recent problem along with the supermarkets demand for unrealistic prices.
A few years ago there was a programme to reduce to area planted but I'm not sure that it shrank by very much.
It would be ironic if the excess stocks from the very small 2008 vintage had to be distilled.
Indeed, Jim, there are still some really excellent growers producing some quite delicious wines. They prove that you can sell MSMSL at a decent price but a large part of these wines that are shipped in to the UK ends up in restaurants who take a pride in what they list. However, the big wholesalers in this country have sales people who prefer to flog lolly-pop wines from the New World at sub-£5 prices and can't get their heads around the wonderful individuality of wines like Muscadet. In our own little way in the south-west, we have seen our sales of Muscadet through the on-trade actually increase!
Chris. You are right there is a ready market for good quality Muscadet. It is well perceived on the wine pages forum, which I see you have just joined – welcome – as well as blogs, especially in North America.
Loire courtier Charles Sydney was telling me before this years Salon that he needed wine in bottle at €1.20 to hit the required price points. How can you expect quality at that price?
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