'LIWF Joins the Social Media Conversation
The 2010 London International Wine Fair will for the first time ever incorporate a dedicated bloggers’ zone, reflecting the growing trend for social media within the wine trade.
In addition, Catavino will run seminars and tastings designed to highlight how wine producers can utilise social media to engage consumers and build awareness of their brands. These seminars will incorporate an interactive element, as Catavino is inviting fellow bloggers to join them in running on-stand tastings, and making videos on-site.
Already signed up to attend “The Access Zone” along with Ryan Opaz and his wife Gabriella are leading social media authorities Andre from Adegga, Wink Lorch from Wine Travel Guides, and Robert McIntosh from Wine Conversation.
Ryan Opaz of Catavino commented; “we are very excited to be teaming up with the London International Wine Fair. It is great that they recognise the value that the internet has in the future of wine promotion. We hope to have a chance to engage both advocates and skeptics during the fair to keep the story of wine online alive!”
James Murray, event director at Brintex, added; “social media is of ever-increasing importance, so we are delighted to have such influential names in the world of blogging on board for “The Access Zone”. We are sure that this feature will be popular both with bloggers, and exhibitors keen to expand their knowledge of the sector.”
The tasting will be located at the West End of ExCeL, and will be open to bloggers, as well as anyone else interested in learning more about social media.'
I'm not sure how much time people will want to spend blogging at the London fair as the main purpose of going is to taste wine, meet people etc.
2 comments:
I'll see you there, Jim! Maybe we should do a thing together. Languedoc and Loire living in harmony? :)
Ryan. Why not! Only problem will be the need to taste the Loire wines at the Fair.
Post a Comment