The drop in sales of Pouilly-sur-Loire reflects the continued decline in the production of Pouilly-sur-Loire, now easily the smallest appellation of the Central Vineyards. In 2004 there was 2367 hl made, 2005 (2193 hl), 2006 (1987 hl) and just 1918 hl in 2007 – a drop of 19% in four years. There are now only 33 ha of Chasselas in production.
In contrast sales of the rest of the appellations were all up; Menetou-Salon (6%), Quincy (15%), Reuilly (5%) and Coteaux du Giennois (11%).
48.5% of sales are outside France. The campaign saw increases in the UK (+3%), which is still easily the largest export market, and the US (1%). They also increased in Holland (11%), Norway (20%) and Ireland (20%). However, sales in Belgium and Germany dropped by 9% and 4% respectively and also Canada, which was down by 20%. The whites dominate the export market with 92.8% of the volume, 4.4% for the rosés and just 2.8% for the reds
It will be interesting to see how sales hold up in 2007/08, which promises to be one of the most difficult for many years. It may well be fortunate that the possible drop in demand coincides with the small 2008 harvest.