This is surely extraordinarily misleading. Here are wine-lovers paying high prices for Quarts-de-Chaume thinking that they are buying a small production, exclusive and rare wine. This is clearly no longer the case – there is nearly as much Quarts-de-Chaume as there is Chaume.
The public are being horribly gulled! The producers of Chaume have a clear public duty to demand that the Décret of the 18th February 1950 that established Quarts-de-Chaume be annulled forthwith. They may also wish to refer the Quarts-de-Chaume producers, who sell their wines in the UK, to the Advertising Standards Authority (www.asa.org.uk/asa/).
In place of the existing Quarts-de-Chaume appellation, there will have to be a new appellation – Demi-de-Chaume. There will need to be full liaison between the two sides to prevent appellation creep and to ensure that Demi-de-Chaume remains around 50% of the total planted.
The alternative is that the Quarts-de-Chaume producers will have to uproot some of their vineyard to bring them back to 25%, so 22 hectares will have to be pulled out.
Producteurs de Chaume – aux notaires!
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