Comment from Tom Voltz of Wine.Pop (14.12.16):
Pursuant to our tele conversation:
I advised Tim Brown last week, that I would not be prolonging the contract running out on December 31st 2016 and asked him to cease any activity for WinePop effective December 8th 2016.
With WinePop I am trying to level the playing field especially for smaller and medium sized wineries, so that they can present themselves equally well as the big players. The project started two years ago as ArteBacchus. Originally I planned a series of books in multiple languages about the many unknown wineries (in the public eye). It turned out, that books these days are not the way to reach the general public. While the first edition of the app had it’s focus on offering an audio guide system for winery tours, without wineries having to invest in expensive equipment, it quickly turned out, that the extensive information section was considered much more valuable. So this is, what we are focusing on now (the audio guide being integrated). Me from an editor’s point of view and Sinisa Curovic from a wine expert’s view.