The Drinks Business:
Read the rest here.
The ten cyclists include Patrick Schmitt, the editor of The Drinks Business:
'For the first time in
four years I’m bringing out my bicycle for more than the daily 10 kilometre trundle to
work, and this time it’s for the toughest challenge I've ever entered. Starting in the
northern Rhône in Tain-l'Hermitage on 1 June, and finishing four days later in the coastal
town of Collioure, I’ll be covering around 500km across some of France’s most extreme
In particular, I’ll
be climbing just short of 2,000m in a single ascent as the route includes Mount
Ventoux – the hardest climb of the legendary Tour de France, and famous among biking fans for claiming the life of English cyclist Tom Simpson.
My preparation? A few
rides round Richmond park. I’ve also bought some new rims for my bike, which is
now almost 15 years old and dented and scratched like a beer keg.
Like the last long distance ride I attempted in 2011, this is a personal test, but it’s also for an extremely good cause, so once more I’ll be raising funds for The Benevolent – The Drinks Industry Charity. I urge you to visit their website to read more about their good work, but I should say here that it’s being brilliantly run by David Cox to really support the most needy in the drinks trade.