Central Loire Vineyards: expansion and renaissance

Producer's sign in Quincy 

Shared picking machine @Reuilly 2009

La Loire @Pouilly-sur-Loire 

The last 27 years has seen very considerably changes in the Central Loire Vineyards. With one sole exception it has been a tale of success and expansion. It is fascinating to compare the area planted in each of the Central Loire appellation in 1990 with the area planted in 2017. 

An overall increase of 2451 hectares in production – a 77% increase – are the headline figures. However, the dramatic revival of appellations like Quincy and Reuilly that in the 1970s and for much of the 1980s are perhaps the interesting. The revival of Reuilly owes much to the late Claude Lafond, who had the vision to persuade the few producers to work together and to establish a common wine-making facility above the small town of Reuilly. It was similar in neighbouring Quincy where a common winery was built at the village of Brinay. These wineries are different from a cave co-operative. Here the producers make with guidance, keep and sell their own wine themselves. The facilities are shared but not the wine.     

Equally the expansion of Menetou-Salon up by nearly 200% from 196 hectares in 1990 to 576 ha last year is impressive. Sancerre and Pouilly-Fumé have seen the largest increase in terms of hectares – 1032 ha and 580ha respectively. 

Pouilly-sur-Loire – 100% Chasselas – is the only appellation in decline: slipping from 56 hectares planted in 1990 to just 27 last year. Doubtless those lost hectares of Chasselas have been replanted with Sauvignon Blanc – Pouilly-Fumé is so much easier to sell.  

The changes in the Central Loire are in marked contrast with the contraction in the area planted with Melon de Bourgogne for Muscadet in the Pays Nantais. In 1990 all the Muscadet appellations covered 11,280 hectares – this doesn't include Muscadet Côtes de Grandlieu which was promoted to appellation status in 1994. At its highest point Muscadet reached some 13300 hectares. By 2016 this area had dropped to a total of 8200 ha. Of these Muscadet Sèvre et Maine accounted for 6300 ha, Côtes de Grandlieu – 230 ha, Coteaux de la Loire – 150 ha.

Even with this sharp contraction Muscadet (820 ha) is still substantially larger than the whole of the Central Vineyard combined – 5750 hectares.