#EWBC: Source of thought ...

What a blistering start to the conference – three very thought-provoking interesting keynotes.  The academic, the mystic and the practitioner – each sharing their own experiences, approaches and insights.

 #EWBC12: Andrew Jefford

Andrew Jefford’s well-constructed, intelligent, academic thesis on source – straightforwardly and eloquently delivered, demonstrating well his themes of passion and inspiration, having a tale to tell, the importance of listening (even to men in dark suits and even to men in Champagne!), and finally urging us to bring more humour and a little more irreverence into our writing.

 #EWBC12: Randall Grahm

Randall Grahm going back to source, urging an approach to wine culture and wine making that moves away from the laboratory approach that has developed in the new world, and produces high-performance wines that are the same no matter where they are produced, back to an approach that better reflects terroir, including growing vines from seed.

#EWBC12: Christian Payne

Christian Payne, lively and amusing, telling us stories about telling stories, emphasising that good content always finds an audience, sharing his practical approach to mixing text with photos, audio and video, making a case in particular for audio, highlighting that data is everywhere (even in his jeans!) and that data + time = story (D + T = S).